Overview: The board of the Better Business Bureau that hears appeals from the NAD, NARB, clarifies guidance for advertisers on emoji use. A Thirst for Advertising Claim Substantiation Coca-Cola reformulated Powerade, a fitness drink including...
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MMR Strategy Group President Dr. Bruce Isaacson Receives INTA Recognition and California Legislature Assembly Recognition
The International Trademark Association (INTA) recently recognized MMR Strategy Group President Dr. Bruce Isaacson as a High-Performing Committee Member. Dr. Isaacson has served on The Trademark Reporter committee since 2010. The Trademark Reporter committee produces...
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Kitty Litter Competitors Clawing their Way Above Competitors, NAD says Not so Fast with the Comparative Claims
Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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Up a *Goose* Creek: NAD Recommends Goose Creek Modify or Discontinue Certain Claims
Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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Diamonds Are a Shining Example of Claim Substantiation
Overview: Is a diamond less of a commitment if it was grown in a lab? A recent NAD decision explores lab-grown diamond labeling. A diamond may be forever, but you also forever need to substantiate...
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