The NAD has recently become an arena for advocacy groups to challenge brands that make claims that they are environmentally responsible. Brands that make claims that they are more eco-friendly, using goal-oriented language, must back...
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NAD Molson Coors Decision: Brewing Beer Claims
Beer is an increasingly competitive industry, with 9,247 breweries in operation at the end of 2021 alone, a number that quadrupled in a decade, according to the Brewer’s Association. As the number of breweries grows,...
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Emoji Use in Advertising Claim Substantiation
Emoji Use in Advertising Claim Substantiation: Non Standard Characters Need Substantiation Too! If a picture paints a thousand words, have emoji painted brands into a corner where implied or express claims are made without substantiation?...
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Failure to Properly Substantiate Sensory Claims Stinks
Febreze is a line of odor-reduction products manufactured by Proctor and Gamble. Competitor S.C Johnson & Sons, Inc, manufactures odor reduction products under the name Glade. S.C Johnson submitted a complaint to the National Advertising...
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NAD Chews Out Gum Company for “Natural” Claims
The NAD recently ruled in favor of Perfetti Van Melle USA, Inc., against Mazee, LLC, maker of Glee Gum, over claims that Glee Gum was “all natural.” This decision underscores the importance of substantiating advertising...
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