Overview: NARB issued a decision arising from a dispute between two vacuum brands, Dyson and Shark Ninja, that offers guidance on how many competitors are needed to test whether you are better than all competitors. ...
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Best Practices for Sensory Claim Research
Blindfolds, coffee beans, headphones, label-less dishes of different foods, blank tins of face creams: These are some of the many ways sensory research is conducted in pop culture. Marketers and advertisers use sensory research to...
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Failure to Properly Substantiate Sensory Claims Stinks
Febreze is a line of odor-reduction products manufactured by Proctor and Gamble. Competitor S.C Johnson & Sons, Inc, manufactures odor reduction products under the name Glade. S.C Johnson submitted a complaint to the National Advertising...
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Using Conjoint Surveys: Calculating Class-Wide Damages in Consumer Class Actions
Conjoint analysis is one way to measure consumer preferences. Conjoint surveys measure consumer preferences for product features by presenting respondents with “products” for sale, represented by sets of product features at certain prices. Which of...
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Conducting In-Person Surveys Again, Despite COVID-19
As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.