Febreze is a line of odor-reduction products manufactured by Proctor and Gamble. Competitor S.C Johnson & Sons, Inc, manufactures odor reduction products under the name Glade. S.C Johnson submitted a complaint to the National Advertising...
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Using Conjoint Surveys: Calculating Class-Wide Damages in Consumer Class Actions
Conjoint analysis is one way to measure consumer preferences. Conjoint surveys measure consumer preferences for product features by presenting respondents with “products” for sale, represented by sets of product features at certain prices. Which of...
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Conducting In-Person Surveys Again, Despite COVID-19
As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
Is Your Brand Loyalty Immune to COVID-19?
UPDATE: After initial publication of this post, McKinsey & Company published research findings that support the arguments in this post. According to McKinsey, 36% of consumers have tried a new brand during the pandemic, and...
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Marketing Research in the Age of Coronavirus or COVID-19
The coronavirus has impacted lives across the U.S. and the world in many significant ways. The recent projections about the possible scope of infections in our country are beyond anything most of us could have...
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