As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
Is Your Brand Loyalty Immune to COVID-19?
UPDATE: After initial publication of this post, McKinsey & Company published research findings that support the arguments in this post. According to McKinsey, 36% of consumers have tried a new brand during the pandemic, and…
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Marketing Research in the Age of Coronavirus or COVID-19
The coronavirus has impacted lives across the U.S. and the world in many significant ways. The recent projections about the possible scope of infections in our country are beyond anything most of us could have…
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Using the Squirt Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, including the “Squirt” format, and the “Eveready” format. This article addresses Squirt surveys,
Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.