Overview: The Federal Trade Commission issues a final rule banning fake reviews and testimonials. How might consumer surveys be used as evidence in a dispute? Final Rule on Fake When shopping in person, we might...
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Evolve Biosystems and Abbott Laboratory
Overview MMR Strategy Group’s Justin Anderson provided a rebuttal to a survey measuring patent infringement and consumer associations in a false and deceptive advertising case involving competing infant probiotics. Case Facts: Evolve Biosystems, Inc. and...
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Flawed Control Sends Survey Up in Smoke
Overview: MMR Strategy Group survey expert Dr. Justin Anderson testifies in rebuttal to surveys submitted to the Trademark Trial and Appeal Board in a matter related to smoking products. Did a bad control send the...
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POOPH’s Patented and Safety Claims Supported; NAD Pooh-Poohs Others
Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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Expert Spotlight: Dr. Justin Anderson
Q: Early in your career, you served as an officer in the U.S. Air Force. That must have been very different from being a survey expert. A: Actually, there are a lot of parallels. First,...
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