Overview: In a trademark infringement action between two credit unions, the senior user relied on consumer survey evidence and the junior user relied on expert rebuttal testimony criticizing the senior user’s survey. An appellate court...
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MMR Strategy Group President Dr. Bruce Isaacson Receives INTA Recognition and California Legislature Assembly Recognition
The International Trademark Association (INTA) recently recognized MMR Strategy Group President Dr. Bruce Isaacson as a High-Performing Committee Member. Dr. Isaacson has served on The Trademark Reporter committee since 2010. The Trademark Reporter committee produces...
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Kitty Litter Competitors Clawing their Way Above Competitors, NAD says Not so Fast with the Comparative Claims
Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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FTC Click to Cancel Ruling in Effect
Do you have a resolution to unsubscribe? The Federal Trade Commission provision has heard consumer complaints about the difficulty of unsubscribing from annual plans. Enter the “Click to Cancel” mandate. The Difference of a Click...
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Welcome Dr. Lindsay Roberts
MMR Strategy Group welcomes our new Senior Research Manager, Dr. Lindsay Roberts. Dr. Roberts brings specific experience in survey research with a focus on media, gender, and mass communication. Her past research includes investigation of...
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