Lowe’s Home Improvement, the big-box retail hardware store, paid nearly $1.1 million to settle a civil consumer protection lawsuit brought by several California counties, including Sonoma and Alameda. The retailer was accused of falsely advertising...
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Trusted Reviews Tested by NAD
Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the...
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NAD Releases Index of Consumer Dis-Trust for Influencers
Overview: The BBB National Programs, National Advertising Division released the 2025 Influencer Trust Index. Are marketers being unduly influenced by the allure of influencer marketing? And how might survey research be used to cut through...
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Fairlife False Advertising Dispute: Are Brands Milking Consumers?
Overview: Fairlife Milk is accused of false and deceptive advertising again. How might litigators use consumer survey research to milk insights? Moo-ve Over, Low Sugar; Make Way for Protein Protein-enriched foods and drinks are a...
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To Opt In or to Opt Out: Negative Option Marketing Guidance Minted by Consumer Surveys
Repeat customers spend 67% more than new customers. In growing a business, an effective strategy for driving sustainable growth is through subscription models. It reduces friction in the buying experience by offering your product or...
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