Overview: The Federal Trade Commission issued a final rule banning fake reviews and testimonials, making it easier for violators to be tried in court. Background According to a recent survey by Bright Local, 93% of...
Read More
Bots and False Advertising
Overview: New lawsuit alleges that using bots to play against human beings on gambling platforms creates unfair matchups—and false advertising. The house usually wins, but are bots tipping the odds too far? Case Facts: Skillz...
Read More
Manufactured in USA Claim Not Invited to Tea Party
Overview: Manufactured in USA claim “teas” off class of California consumers. How did the court rule in this false advertising case? Tea Battle Brewing Bigelow is a popular tea producer that sells over 50 brands...
Read More
Good Pop, Bad Pop: 100% Real Fruit Claims
Overview: Good Pops sued Jonny Pops, alleging that it falsely and deceptively advertised its popsicles in a way that implied the popsicles have much less sugar and much more fruit than they actually have. How...
Read More
Deep Fakes and False Advertising Consumer Surveys
Overview: As artificial intelligence and machine learning generate deep fakes for marketing and advertising purposes, affected people may turn to lawsuits over false representation and the right of publicity. How might parties–or regulators–use surveys to...
Read More