Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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What is the LaFuss about LaFuFu and Labubu? Doll Battle Brewing
Overview: The maker of Labubu dolls, Pop Mart, launches a trademark complaint against makers of dupe Lafufu dolls. How might consumer surveys address La-fuss? LaFACTS: The Rise of Fake Collectibles: Labubu and Lafufu Beijing-based toy...
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How Courts and Consumer Perception Shape Luxury Fashion IP – Boatkin vs Birkin
Overview: Sewing dissent: When bag makers incorporate the hardware and design of a Hermès bag, are they infringing on design trademarks? How might consumer surveys stitch together a case? Trademark infringement and intellectual property disputes...
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Dupe Culture Clash with Trademark Law
Overview: “Dupes” are more than just knockoffs; they’re a phenomenon. How might consumer surveys help mitigate the trademark clash between dupes and the original brands? What Are Dupes? Dupe is slang for “duplicate,” and it...
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Buc-ees and Barc-cees: Pit Stop Trademark Brawl
Overview: Beavers, Bulldogs, and brand confusion: What can the Buc-ee’s vs. Barc-ee’s lawsuit tell us about trademark infringement and the power of consumer perception? Beavers, Bulldogs, and Brand Confusion Buc-ee’s is a chain of mega-sized...
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