Overview: District judge says Jewelry Unlimited may not sell refurbished Rolex watches. How might consumer surveys be used to measure consumer confusion? Refurbished, Renewed, or Unrecognizable? Jewelry Unlimited is a retail jeweler that sells Rolex...
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Contentious As Ever: A Royal Trademark Journey
Overview: The Duchess of Sussex, Meghan Markle, launched a lifestyle brand–but she’s not receiving royal treatment from the USTPO. How might consumer surveys be used in branding and rebranding efforts or potential challenges? What’s in...
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Steal This Look: Influencer Makes Novel Argument That Rival’s Similar Style Infringes Her Trade Dress
Overview: Can the law protect personal style? Influencers are testing trademark law’s limitations by litigating over personal aesthetics. How might surveys influence decision-making? The Beige Beef Brings Vibes Into the Courtroom Sydney Nicole Gifford...
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Birkin and Wirkin: Is This Actual Infringement?
Overview: Is the Wirkin infringing on the Birkin? How might consumer surveys be used if a dispute arose? Birkin vs. Wirkin The Birkin Bag is an iconic luxury handbag and signature fashion piece for the...
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Flawed Control Sends Survey Up in Smoke
Overview: MMR Strategy Group survey expert Dr. Justin Anderson testifies in rebuttal to surveys submitted to the Trademark Trial and Appeal Board in a matter related to smoking products. Did a bad control send the...
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