Overview: Abercrombie & Fitch Trading Co alleges that a network of parties counterfeited, sold, and profited from fragrances bearing the Abercrombie & Fitch trademarks. This smells like a case for consumer survey use. Abercrombie’s Ascent...
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Good Pop, Bad Pop: 100% Real Fruit Claims
Overview: Good Pops sued Jonny Pops, alleging that it falsely and deceptively advertised its popsicles in a way that implied the popsicles have much less sugar and much more fruit than they actually have. How...
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Clase Azul Tequila and Casa Azul: The Importance of Choosing the Right Consumer Survey Format
Overview: How did likelihood of confusion survey methodology factor into the Clase Azul and Casa Azul trademark decision? Learn the importance of the two major likelihood of consumer confusion survey formats, Squirt and Eveready, to...
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Scarlett Johansson vs AI: Voicing Concerns Over the Right of Publicity
Overview Scarlett Johansson sent a cease-and-desist letter to Open AI, alleging that the company unlawfully used her voice as the voice of its AI assistant. How might consumer surveys help celebrities and individuals find their...
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Duracell Vape Case
Overview: In a trademark dispute between battery company Duracell and a vape company, What A Smoke, was the decision to throw out this case powered by reverse confusion consumer survey evidence? Case Facts What A...
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