Overview: Fashion house Coach files trademark infringement action against direct-to-consumer brand Quince. Might consumer survey evidence give one brand an edge? It’s in the bag. Cutting Middleman Cuts Costs Coach is a luxury brand owned...
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Lady Gaga Announces Tour; Trademark Infringement Mayhem Ensues
Overview: Lost International LLC v. Germanotta (aka Lady Gaga) shows the intersections of music, merchandising, fashion branding, and intellectual property protections. How might consumer surveys be used to quell IP mayhem? Where Fashion Branding Meets...
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Rolex Says Time’s Up for Jewelry Unlimited’s Customized Watches
Overview: District judge says Jewelry Unlimited may not sell refurbished Rolex watches. How might consumer surveys be used to measure consumer confusion? Refurbished, Renewed, or Unrecognizable? Jewelry Unlimited is a retail jeweler that sells Rolex...
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Contentious As Ever: A Royal Trademark Journey
Overview: The Duchess of Sussex, Meghan Markle, launched a lifestyle brand–but she’s not receiving royal treatment from the USTPO. How might consumer surveys be used in branding and rebranding efforts or potential challenges? What’s in...
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Steal This Look: Influencer Makes Novel Argument That Rival’s Similar Style Infringes Her Trade Dress
Overview: Can the law protect personal style? Influencers are testing trademark law’s limitations by litigating over personal aesthetics. How might surveys influence decision-making? The Beige Beef Brings Vibes Into the Courtroom Sydney Nicole Gifford...
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