Overview: Columbia Sportswear claims Columbia University violated a June 2023 agreement, and seeks to school the university in trademark law. How might consumer surveys make the grade in court? A Textbook Case of Trademark Infringement...
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MMR Strategy Group, an IMS Legal Strategies company, Leadership Selected for 2026–2027 INTA Committees
MMR Strategy Group, an IMS Legal Strategies Company, is pleased to announce that members of our leadership have been selected to serve on committees of the International Trademark Association (INTA) for the 2026–2027 term. INTA...
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“100% Natural,” “Made in America,” “Non-Toxic”: False Advertising Class Action Strategies Rely on Consumer Surveys
Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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What is the LaFuss about LaFuFu and Labubu? Doll Battle Brewing
Overview: The maker of Labubu dolls, Pop Mart, launches a trademark complaint against makers of dupe Lafufu dolls. How might consumer surveys address La-fuss? LaFACTS: The Rise of Fake Collectibles: Labubu and Lafufu Beijing-based toy...
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How Courts and Consumer Perception Shape Luxury Fashion IP – Boatkin vs Birkin
Overview: Sewing dissent: When bag makers incorporate the hardware and design of a Hermès bag, are they infringing on design trademarks? How might consumer surveys stitch together a case? Trademark infringement and intellectual property disputes...
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