Lisa Vizcarra brought a proposed class-action suit in the U.S. District Court for Northern California against Unilever United States Inc. over its “natural vanilla” claim for Breyers Natural Vanilla Ice Cream. Unilever submitted a motion...
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Yes, You Absolutely Can Trademark a Color—Sometimes
Wireless phone company T-Mobile is serious about the color magenta. The color is all over its branding, so much that former CEO John Legere dyed his hair magenta in the summer of 2019.
Using the Squirt Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, including the “Squirt” format, and the “Eveready” format. This article addresses Squirt surveys,
Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.
When Do You Need a False Advertising Survey?
There are three kinds of false advertising claims that companies might make in their advertising or product packaging. But only one kind of claim may need a survey to provide evidence of false advertising. A...
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