Overview: Xai claims trademark infringement by Elon Musk’s xAI. How might consumer surveys clear the matrix of alleged consumer confusion? Gaming Assets Ex Populus, Inc.’s Xai is a trademark for a gaming network built on...
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Jaeger Calls the Shots on Appeal: Trademark Dispute Between Jägermeister and Alten Kräuterfrau
Overview The EU Intellectual Property Office (EUIPO) granted German spirits giant Mast-Jägermeister SE a victory in a trademark dispute with Italian drinks producer Polini Group. Polini Group attempted to register their brand Alten Kräuterfrau. Jägermeister...
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Columbia’s Textbook Case of Trademark Infringement
Overview: Columbia Sportswear claims Columbia University violated a June 2023 agreement, and seeks to school the university in trademark law. How might consumer surveys make the grade in court? A Textbook Case of Trademark Infringement...
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MMR Strategy Group, an IMS Legal Strategies company, Leadership Selected for 2026–2027 INTA Committees
MMR Strategy Group, an IMS Legal Strategies Company, is pleased to announce that members of our leadership have been selected to serve on committees of the International Trademark Association (INTA) for the 2026–2027 term. INTA...
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“100% Natural,” “Made in America,” “Non-Toxic”: False Advertising Class Action Strategies Rely on Consumer Surveys
Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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