Overview: Nike sues StockX for trademark infringement, false advertising, and counterfeiting. As this case heads to trial, will consumer surveys be a shoe-in strategy for litigators? Best Foot Forward Nike, a global sports brand, and...
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Columbia’s Textbook Case of Trademark Infringement
Overview: Columbia Sportswear claims Columbia University violated a June 2023 agreement, and seeks to school the university in trademark law. How might consumer surveys make the grade in court? A Textbook Case of Trademark Infringement...
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“100% Natural,” “Made in America,” “Non-Toxic”: False Advertising Class Action Strategies Rely on Consumer Surveys
Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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Coca-Cola’s ‘100% Natural Flavors’ Claim Leads to False Advertising Class Action
Overview: A California consumer takes on Coca-Cola over “100% Natural Flavors” labeling claim. Can false advertising surveys resolve “100% natural” disputes? Coca-Cola Case Facts California consumer Victoria Palmer filed a class-action lawsuit against The Coca-Cola...
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What is the LaFuss about LaFuFu and Labubu? Doll Battle Brewing
Overview: The maker of Labubu dolls, Pop Mart, launches a trademark complaint against makers of dupe Lafufu dolls. How might consumer surveys address La-fuss? LaFACTS: The Rise of Fake Collectibles: Labubu and Lafufu Beijing-based toy...
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