Thanks to Greta Gerwig’s cinema adaptation of Barbie, the iconic doll from manufacturer Mattel, the summer of 2023 has been awash in a sea of pink. Mattel invested in a wide-reaching advertising and public relations...
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New Decision Discusses Third-Party Registrations in Trademark Dispute
Overview: U.S. Circuit Judge Timothy Dyk issued a criticism of the TTAB in a decision handed down in a trademark dispute between GPS companies. Flexing Facts Flex Ltd. provides logistics management services; Bad Elf LLC...
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Trademark Infringement: Taco Bell wants Taco Tuesday to Live Más
Taco Bell has filed a petition to vacate the trademark for “Taco Tuesday,” registered in the 1980s by Wyoming-based restaurant chain Taco John’s. Might consumer surveys be used to determine whether Taco Tuesday is protected?...
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Coppertone Faces Deceptive Advertising Suit
Sunscreen litigation: just in time for summertime. Coppertone faces a false advertising suit for marketing its sunscreen for the face differently than the sunscreen for the body, despite both sunscreens using the same formulation. Who...
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H&M Greenwashing Suit Washed Out by High Court
As fast fashion brands develop new lines of clothing using more sustainable methods or with more allegedly sustainable methods of production, advertising campaigns that appeal to environmentally conscious audiences make claims that need substantiation. Were...
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