Overview: A coexistence agreement between Boston University and Baylor University unravels and rolls into court as a trademark dispute. How might consumer surveys dispel this logo rivalry? BU vs. BU Baylor University is located in...
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To Opt In or to Opt Out: Negative Option Marketing Guidance Minted by Consumer Surveys
Repeat customers spend 67% more than new customers. In growing a business, an effective strategy for driving sustainable growth is through subscription models. It reduces friction in the buying experience by offering your product or...
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Jaeger Calls the Shots on Appeal: Trademark Dispute Between Jägermeister and Alten Kräuterfrau
Overview The EU Intellectual Property Office (EUIPO) granted German spirits giant Mast-Jägermeister SE a victory in a trademark dispute with Italian drinks producer Polini Group. Polini Group attempted to register their brand Alten Kräuterfrau. Jägermeister...
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Columbia’s Textbook Case of Trademark Infringement
Overview: Columbia Sportswear claims Columbia University violated a June 2023 agreement, and seeks to school the university in trademark law. How might consumer surveys make the grade in court? A Textbook Case of Trademark Infringement...
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“100% Natural,” “Made in America,” “Non-Toxic”: False Advertising Class Action Strategies Rely on Consumer Surveys
Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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