Lowe’s Home Improvement, the big-box retail hardware store, paid nearly $1.1 million to settle a civil consumer protection lawsuit brought by several California counties, including Sonoma and Alameda. The retailer was accused of falsely advertising...
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Wu-Tang Ruling May Expand Trade Secret Protections for Art
Overview: Secret Wu-Tang Clan album ruled a trade secret. How might creators seek to protect unreleased works under trade secrets laws, and how might consumer survey research be utilized to enforce new protection strategies? The...
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Baylor Says Boston’s BU Might Just Be Too Close for Comfort
Overview: A coexistence agreement between Boston University and Baylor University unravels and rolls into court as a trademark dispute. How might consumer surveys dispel this logo rivalry? BU vs. BU Baylor University is located in...
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To Opt In or to Opt Out: Negative Option Marketing Guidance Minted by Consumer Surveys
Repeat customers spend 67% more than new customers. In growing a business, an effective strategy for driving sustainable growth is through subscription models. It reduces friction in the buying experience by offering your product or...
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Jaeger Calls the Shots on Appeal: Trademark Dispute Between Jägermeister and Alten Kräuterfrau
Overview The EU Intellectual Property Office (EUIPO) granted German spirits giant Mast-Jägermeister SE a victory in a trademark dispute with Italian drinks producer Polini Group. Polini Group attempted to register their brand Alten Kräuterfrau. Jägermeister...
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