Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played...
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POOPH’s Patented and Safety Claims Supported; NAD Pooh-Poohs Others
Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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Fruit Snack Throw Down
Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
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Serving Up a New NAD Decision: Ole vs Gruma
Ole Mexican Foods competes with Gruma Foods in the low-carb tortilla market, among other markets. Both companies’ tortillas are made of fiber-based carbohydrates. The body metabolizes fiber differently, and fiber can replace carbohydrates in products...
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A Fungus Amongus: NAD Tells Company to Discontinue Fungal Cure Claims
Overview: NAD determines that claims about Dr. Luke’s antifungal nail product must be stopped. Fungus Amongus Dr. Luke Heathcare produces a topical product for treating and curing nail fungus, Dr. Luke’s Fungal Nail Renewal. Its...
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