Overview: Mushroom-based “superfoods” face scrutiny in a recent NAD investigation. How might claim substantiation have functioned to prevent the challenge? NAD Recommends That Ryze Superfoods Pull Health Claims The wellness supplement market is estimated to...
Read More
Trusted Reviews Tested by NAD
Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the...
Read More
NAD Releases Index of Consumer Dis-Trust for Influencers
Overview: The BBB National Programs, National Advertising Division released the 2025 Influencer Trust Index. Are marketers being unduly influenced by the allure of influencer marketing? And how might survey research be used to cut through...
Read More
Discontinue Drier Skin Claims and Endorsements, Says NAD in Diaper Dispute
Overview: NAD puts a damper on claims made by diaper makers about drier skin. How might claim substantiation surveys have lightened the advertising load? Absorbing The Competition: Case Facts Coterie Baby, Inc. makes and sells...
Read More
NAD Issues Decision on Hairy Dispute in Influencer Disclosures
Overview: A beauty and personal care influencer failed to disclose her financial relationship with the brand whose product she was endorsing–and the brand paid the price. How might consumer surveys help ensure fairness in sponsored...
Read More