Thanks to Greta Gerwig’s cinema adaptation of Barbie, the iconic doll from manufacturer Mattel, the summer of 2023 has been awash in a sea of pink. Mattel invested in a wide-reaching advertising and public relations...
Read More
Trademark Infringement: Taco Bell wants Taco Tuesday to Live Más
Taco Bell has filed a petition to vacate the trademark for “Taco Tuesday,” registered in the 1980s by Wyoming-based restaurant chain Taco John’s. Might consumer surveys be used to determine whether Taco Tuesday is protected?...
Read More
Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.
Three Essential Elements of a Genericness Survey
So, you need a genericness survey, but you don’t know where to begin? This article explains the process for measuring genericness. To start with, there are two main types of genericness surveys: a Teflon survey,...
Read More
Survey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign
Some readers will no doubt have heard about the recent case in Williamsburg, Brooklyn, involving seven Chassidic shop owners who posted a dress code sign in their shops. The sign required that shoppers be modestly...
Read More