Overview The EU Intellectual Property Office (EUIPO) granted German spirits giant Mast-Jägermeister SE a victory in a trademark dispute with Italian drinks producer Polini Group. Polini Group attempted to register their brand Alten Kräuterfrau. Jägermeister...
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Patterns of Trademark Protections and Consumer Survey Evidence
Overview: Louis Vuitton and Prada created international stirs over a trademark applications for patterns. How might consumer surveys help regulators and brands draw distinctions? Patterns of Protection In 2022, the prominent Italian fashion house Prada...
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Color, Trademarks, and Barbie
Thanks to Greta Gerwig’s cinema adaptation of Barbie, the iconic doll from manufacturer Mattel, the summer of 2023 has been awash in a sea of pink. Mattel invested in a wide-reaching advertising and public relations...
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Trademark Infringement: Taco Bell wants Taco Tuesday to Live Más
Taco Bell has filed a petition to vacate the trademark for “Taco Tuesday,” registered in the 1980s by Wyoming-based restaurant chain Taco John’s. Might consumer surveys be used to determine whether Taco Tuesday is protected?...
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Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.