![[Video] How to Measure Secondary Meaning in a Litigation Survey Kleenex image](https://mmrstrategy.com/wp-content/uploads/2012/09/62d2db9acfa29.jpg)
In this video, Dr. Bruce Isaacson defines secondary meaning and outlines the 4 questions necessary for measuring it in a litigation survey.
Apple vs. Samsung: Litigation Surveys as Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
Read More