Overview: “Dupes” are more than just knockoffs; they’re a phenomenon. How might consumer surveys help mitigate the trademark clash between dupes and the original brands? What Are Dupes? Dupe is slang for “duplicate,” and it...
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Buc-ees and Barc-cees: Pit Stop Trademark Brawl
Overview: Beavers, Bulldogs, and brand confusion: What can the Buc-ee’s vs. Barc-ee’s lawsuit tell us about trademark infringement and the power of consumer perception? Beavers, Bulldogs, and Brand Confusion Buc-ee’s is a chain of mega-sized...
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White Lotus and Duke University: Trademark Infringement, Mental Health, and Artistic Expression
Overview: HBO’s hit series The White Lotus included a T-shirt with Duke University’s trademarked logo, worn during a highly emotional moment. How might consumer surveys be used to protect trademarks and brands in the face...
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Patterns of Trademark Protections and Consumer Survey Evidence
Overview: Louis Vuitton and Prada created international stirs over a trademark applications for patterns. How might consumer surveys help regulators and brands draw distinctions? Patterns of Protection In 2022, the prominent Italian fashion house Prada...
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Rolex Says Time’s Up for Jewelry Unlimited’s Customized Watches
Overview: District judge says Jewelry Unlimited may not sell refurbished Rolex watches. How might consumer surveys be used to measure consumer confusion? Refurbished, Renewed, or Unrecognizable? Jewelry Unlimited is a retail jeweler that sells Rolex...
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