We are excited to announce that Dr. Kyle Rawn and Dr. Lindsay Roberts, Senior Research Managers at IMS Legal Strategies, are the authors of the cover article in the July/August 2025 issue of Quirk’s Marketing Research Review. Quirk’s is a trusted resource for market research professionals.
The article, entitled “Divide to Conquer: How to Unleash the Power of Segmentation,” explores the use of market segmentation to craft more effective consumer research strategies. Dr. Rawn and Dr. Roberts discuss how properly conducted market segmentation can uncover unmet needs, preferences, and behaviors of different consumer groups. Understanding segments helps marketers, advertisers, and executives create more targeted messaging and stronger marketing. It explores demographics, psychographics, and behavioral patterns as essential for developing action plans that can impact a brand’s success.
Dr. Rawn and Dr. Roberts provide tips and an effective framework for applying segmentation study insights, making this article a must-read for marketers or advertisers looking to make decisions based on market research. To learn more about the market research capabilities of IMS Legal Strategies, please visit IMS Legal Strategies Market Research, or contact Dr. Kyle Rawn and Dr. Lindsay Roberts at the links in bio.