Overview:
The FDA issued a proposed rule regarding package nutrition labeling, to help consumers make more “healthy” choices. How might consumer surveys be used to supplement healthy competition?
FDA Proposes New Food Labeling Rule
In January, the U.S. Food and Drug Administration proposed a front-of-package nutrition label on most packaged foods to help consumers make healthier decisions. The at-a-glance Nutrition Info label would categorize the amounts of added sugars, saturated fat, and sodium in foods as “Low,” “Med,” or “High.” At that time, dietary recommendations issued by the FDA advised consumers to limit these nutrients. Manufacturers could also, optionally, disclose the product’s calorie count. According to consumer research conducted by the FDA, front-of-package nutrition information boxes helped consumers choose healthier options.
Packaged and processed foods may contain preservatives and or food coloring, which are under increasing scrutiny by regulators. Recently, the FDA banned Red Dye 40, which has been linked to cancer in lab animals and was in many packaged foods and candies.
FOP Labeling, Consumer Survey Research, and Market Competition
How might labeling help consumers make better decisions? How can marketers adhere to front-of-package labeling rules while also maintaining pace with or surpassing their competitors? While manufacturers may respond to a front-of-package labeling rule by changing their products, the shift also provides a reason to research what drives consumer purchasing decisions.
Consumer research is essential for brands that want to understand consumer behavior and purchasing decisions regarding their products. If marketers and advertisers want to make certain claims and promote certain ingredients in their advertising, they can conduct claim substantiation research. Second, if brands are considering expanding their offerings or modifying their products, market research can be instructive. Third, when products are being reformulated, sensory panels can measure consumer impressions of the products’ taste, texture, smell, and more.
Reliable Surveys for Businesses and Law Firms
From understanding what drives purchase behavior to being able to withstand regulatory scrutiny, consumer research is an important part of successful advertising. MMR Strategy Group offers expertise in sensory research, advertising claim substantiation, market research, and litigation surveys, including rebuttals. Contact us to discuss how we can help protect or broaden your brand.