“Peace through Strength,” a famous slogan popularized by President Ronald Reagan, has been under attack. Trademark attack, that is.
The Center for Security Policy (CSP) believes that this historic phrase should be utilized as widely as possible and enlisted the American Freedom Law Center (AFLC) to provide legal assistance.
As in many trademark protection cases, expert testimony is critical. The AFLC hired Dr. Bruce Isaacson, President of MMR Strategy Group, to provide expert testimony. Dr. Isaacson conducted a secondary meaning survey and provided analysis that has since helped the AFLC win in a settlement agreement.
Secondary meaning occurs when consumers associate words or phrases with a single source. One way to measure consumers’ mental associations is through secondary meaning surveys.