There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.
How to Be a Survey Super Hero!
Survey Researchers and Super Heroing have a lot in common! As an avid pop-culture-loving, Comic-Con attendee for the past two decades (and I’m talking THE San Diego Comic-Con, besides its numerous contemporaries–such as Wizard World,...
Read More