Overview: The board of the Better Business Bureau that hears appeals from the NAD, NARB, clarifies guidance for advertisers on emoji use. A Thirst for Advertising Claim Substantiation Coca-Cola reformulated Powerade, a fitness drink including...
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NARB Issues Decision Clarifying Claims in Hairy Situation between Dyson and Shark
Overview: NARB issued a decision arising from a dispute between two vacuum brands, Dyson and Shark Ninja, that offers guidance on how many competitors are needed to test whether you are better than all competitors. ...
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The Importance of Substantiating Advertising Claims With Surveys
In October, the National Advertising Review Board ruled against a pasta advertisement Goya Foods had been running in Puerto Rico. Goya had been selling its Excelsior brand pasta on the island with the tagline “La...
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When Not To Conduct an Advertising Claim Substantiation Survey
An Advertising Claim Substantiation Survey Gone Wrong Survey results indicating that Schmidt’s deodorant helps consumers feel dry do not substantiate an advertising claim that the deodorant absorbs wetness. That is the opinion of the National...
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