A recent NAD decision appears to reexamine existing NAD case law about when the superlative “best,” as used in an ad, requires substantiation. A “best” claim is not always puffery, which means that it may...
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Saturday Night Hair Raising Claims: More Than Puffery
The NAD recently ruled in favor of Dyson, the manufacturer of the Supersonic hair dryer, in an advertising claims dispute regarding the claim that SharkNinja’s HyperAir hair dryer produces “Saturday night hair” every day of...
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Puffery Claims Brewing at Starbucks
“The best coffee for the best you”—is that puffery? A subtle reminder to remember to drink your coffee, calling to mind your morning disposition without caffeine? Well, the U.S. Court of Appeals for the Second...
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