Overview: In a trademark dispute between battery company Duracell and a vape company, What A Smoke, was the decision to throw out this case powered by reverse confusion consumer survey evidence? Case Facts What A...
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Better Cotton Certification and Brazilian Deforestation
Overview: Better Cotton is an industry certification that denotes procurement of sustainable cotton used in clothing manufacture. But how much better is Better Cotton for the environment? How might consumer surveys be used in this...
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Confusion Surveys are for the Birds
Overview: An Oregon man was denied a trademark for his design of a seabird with prey in its mouth by the United States Trademark Trial and Appeal Board. Gubbala v. Abercrombie & Fitch Trading Co....
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Certification Marks and Surveys
Overview: Dr. Justin Anderson will lead a discussion of consumer surveys regarding certification marks at the International Trademark Association (INTA) Annual Meeting, which will be held May 18-22, 2024, in Atlanta. The discussion will focus...
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Gucci in Sam’s Club? Knock it Off, Says Gucci
Overview: The Gucci luxury brand sues three major retailers for selling counterfeit versions of its products. How might consumer surveys be used in this lawsuit? Gucci Counterfeits and Claims Gucci, an iconic Italian luxury brand,...
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