Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
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Trademarks and Halloween Costumes
Overview: When designing and manufacturing Halloween costumes, are some brands dressing up trademarks to the point of infringement? The Big Business of Dressing Up Spirit Halloween, the largest Halloween-only store in the world, makes over...
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DraftKings and MLB: Will Publicity Rights Reign Supreme?
Overview: The Major League Baseball Players Association files a right of publicity suit alleging that the DraftKings online gambling platform is unjustly profiting from players’ images. DraftKings vs Sports Legends DraftKings and bet365 are online...
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MMR Strategy Group Welcomes Alice Chan
MMR Strategy Group is expanding again! We are proud to welcome our new Vice President, Dr. Alice Chan, who has more than 20 years of experience in quantitative market and marketing research. Dr. Chan comes...
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Serving Up a New NAD Decision: Ole vs Gruma
Ole Mexican Foods competes with Gruma Foods in the low-carb tortilla market, among other markets. Both companies’ tortillas are made of fiber-based carbohydrates. The body metabolizes fiber differently, and fiber can replace carbohydrates in products...
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