Overview: Pennsylvania State University sued clothing manufacturer Vintage Brand for using vintage sports team logos that the company did not license from the university. Is Vintage Brand committing good old-fashioned infringement? Merch Madness Vintage Brand...
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Multilevel Marketing and Income Disclosures
Overview: Multilevel marketing is targeted by the Federal Trade Commission as influencers fail to disclose real earnings from their enterprise. Could consumer surveys be used to help the people at the bottom of a pyramid...
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Expert Spotlight: Dr. Keith Botner
Dr. Keith Botner welcomes a challenge. “For survey experts, learning about the intricacies of any given matter can be challenging,” says Dr. Botner, a Vice President at MMR Strategy Group. “But I see it as...
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FTC Makes Final ‘Click to Cancel’ Rule
Overview: The FTC has finalized its Click to Cancel rule. How will this rule change the way subscription-based businesses market and disclose cancellation policies? And how could consumer surveys be used in disputes? Background on...
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A Brief History of MMR Strategy Group
MMR Strategy Group was founded as Marylander Marketing Research. In the 1970s and 1980s, MMR largely conducted marketing research surveys. These were the days when many surveys were conducted in person or over the telephone,...
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