MMR Strategy Group welcomes our new Senior Research Manager, Dr. Lindsay Roberts. Dr. Roberts brings specific experience in survey research with a focus on media, gender, and mass communication. Her past research includes investigation of...
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Window Displays, Tangle Trademark Infringement
Overview: Tangle, INC brought a copyright and trade dress action against fashion chain Aritzia in Southern California, alleging that sculptures used in window displays and marketing campaigns copy artist Richard Zawitz Tangle, INC, sculpture designs....
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Up a *Goose* Creek: NAD Recommends Goose Creek Modify or Discontinue Certain Claims
Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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Consumer vs Burger King: Whose Argument Reigns Supreme?
Overview: A class-action lawsuit filed by plaintiffs in New York and Florida allege that Burger King is telling a “whopper” with false and misleading advertising about the size of its burgers and ingredients. So, what’s...
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Diamonds Are a Shining Example of Claim Substantiation
Overview: Is a diamond less of a commitment if it was grown in a lab? A recent NAD decision explores lab-grown diamond labeling. A diamond may be forever, but you also forever need to substantiate...
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