Overview Trademark Battle Brewing: Stone Brewing Co. LLC v. MillerCoors LLC. Stone Brewing Co. won a trademark infringement lawsuit against MillerCoors after MillerCoors redesigned its logo for Keystone beer to emphasize the word “stone.” This...
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MMR Strategy Group Welcomes Trudy Horsting
MMR Strategy Group welcomes its new Senior Research Manager, Trudy Horsting. Ms. Horsting brings specific experience in political science, public opinion, and political communication, in addition to expertise in survey research. Ms. Horsting earned an...
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Zkittlez and Skittles: Bittersweet IP Dispute Between Cannabis and Candy
Overview Cannabis candy ‘Zkittlez” reaches settlement with Skittles candy over a trademark dispute. Where cannabis marketers frequently employ pot parodies to promote popular snacks and treats to their audiences, how are senior marks protected under...
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MMR Strategy Group Leadership Selected for 2024-2025 Committee Positions by the International Trademark Association
MMR Strategy Group is pleased to announce that our leadership has been selected to serve on several committees for the 2024-2025 term of the International Trademark Association (INTA). Committee selection takes place every two years...
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Consumer Survey Case Query: Riot Games
Video game creators settle in a trademark infringement case arising in a California federal court, but what if they hadn’t? MMR Strategy Group explores how, if this case went to trial, consumer survey evidence might...
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