Most sensory claims are about perception and preference. Advertisers and marketers typically use data from sensory research to market existing products or develop new product lines, to support claims such as “perfectly seasoned,” “eliminates tough...
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Substantiate THAT! Substantiating Hypothetical Sensory Claims
For decades, the FTC and other regulators have required advertisers to provide substantiation for the claims they make in advertising. The NAD, FTC, and courts consider context and content for all claims. When ads draw...
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Best Practices for Sensory Claim Research
Blindfolds, coffee beans, headphones, label-less dishes of different foods, blank tins of face creams: These are some of the many ways sensory research is conducted in pop culture. Marketers and advertisers use sensory research to...
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