Overview: The Domino’s Pizza story, from a pizzeria in Michigan to global success, is built on sensory research. Learn how food science and sensory research help Domino’s dominate the global pizza market. The food industry...
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Skims, Lana Del Rey, and Brittany Mahomes: Influencer Disclosures Tightly Monitored by NAD
Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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Expert Spotlight: Dr. Molly Spencer
Dr. Molly Spencer is an expert in sensory science–the science of how things taste, smell, feel, sound, and look. She is also an expert in consumer science. Her expertise is called for anytime a client...
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Apple Fails to Properly Update Consumers on AI Intelligence Features, Rules NAD
Overview: NAD rules that Apple must discontinue or modify claims regarding its advertising claims for the new Apple Intelligence features. How could a litigation survey have helped? Consumer Surveys and Clear Disclosures: Lessons from the...
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Are You Ready for Some Advertising Law? Asks Homes.com in Super Bowl Sunday Ad
Overview: Advertising law and claim substantiation take center stage in a Super Bowl ad. How did “best” claims get airtime in one of the most-watched championships on earth? Super Bowl Sunday Homes.com, owned by the...
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