Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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Diamonds Are a Shining Example of Claim Substantiation
Overview: Is a diamond less of a commitment if it was grown in a lab? A recent NAD decision explores lab-grown diamond labeling. A diamond may be forever, but you also forever need to substantiate...
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The Skinny on Low Carb Claim Substantiation
Overview: NAD OKs some claims but recommends that Ole discontinue other claims relating to carbohydrate counts on its low-carbohydrate tortillas. The Skinny Ole Mexican Foods, Inc, and Gruma Corporation are manufacturers of low- or no-carb...
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NARB Issues Decision Clarifying Claims in Hairy Situation between Dyson and Shark
Overview: NARB issued a decision arising from a dispute between two vacuum brands, Dyson and Shark Ninja, that offers guidance on how many competitors are needed to test whether you are better than all competitors. ...
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NAD Not Sleeping on “Best” Claims
A recent NAD decision appears to reexamine existing NAD case law about when the superlative “best,” as used in an ad, requires substantiation. A “best” claim is not always puffery, which means that it may...
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