Emoji Use in Advertising Claim Substantiation: Non Standard Characters Need Substantiation Too! If a picture paints a thousand words, have emoji painted brands into a corner where implied or express claims are made without substantiation?...
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That’s Karma, Credit Karma: New FTC Ruling
Before the Federal Trade Commission took action, consumer financial services company Credit Karma had a lot going for it: a sleek design, an easy app, and high-powered partners such as American Express, Mastercard, and a...
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Regulation of False and Deceptive Advertising Disclosures in the Era of the Influencer: Kase Study Kardashians
Kim Kardashian is a celebrity influencer who is paid for endorsing certain products. In 2021, Kardashian gave a “hot tip” on her Instagram page about a cryptocurrency token, the Ethereum Max Token, using a post...
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Made in USA Claim Substantiation
When “Made in the USA” claims are intertwined with public health, the Federal Trade Commission is very likely to take action. That’s what happened when the Department of Justice filed a case against Adam Harmon...
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NAD Chews Out Gum Company for “Natural” Claims
The NAD recently ruled in favor of Perfetti Van Melle USA, Inc., against Mazee, LLC, maker of Glee Gum, over claims that Glee Gum was “all natural.” This decision underscores the importance of substantiating advertising...
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