Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the...
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NAD Releases Index of Consumer Dis-Trust for Influencers
Overview: The BBB National Programs, National Advertising Division released the 2025 Influencer Trust Index. Are marketers being unduly influenced by the allure of influencer marketing? And how might survey research be used to cut through...
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FTC Inaugurates “Made in the USA” Month With Warning Letters
Overview: FTC Chairman Andrew Ferguson designated July as “Made in the USA” Month. How can consumer surveys help advertisers support their claims about their products’ origins? FTC Inaugurates “Made in the USA” Month With Warning...
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MMR Strategy Group, an IMS Legal Strategies company, Leadership Selected for 2026–2027 INTA Committees
MMR Strategy Group, an IMS Legal Strategies Company, is pleased to announce that members of our leadership have been selected to serve on committees of the International Trademark Association (INTA) for the 2026–2027 term. INTA...
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“100% Natural,” “Made in America,” “Non-Toxic”: False Advertising Class Action Strategies Rely on Consumer Surveys
Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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