NAD rules that inflating claims against competitors is unfair If your service really is 20 times better than a competitor’s, how do you fairly substantiate the claim and publish an ad? The National Advertising Division...
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MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included.
Apple v. Samsung: The Next Round of Survey Evidence
Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving...
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Apple v. Samsung: The Next Round of Survey Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
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MaxDiff and Conjoint: Which Should You Use?
It happens to the best of us. You want to analyze customer preferences and you aren’t sure whether to use Conjoint or MaxDiff. This post will help you understand the differences and when to use...
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