Overview: Fashion house Coach files trademark infringement action against direct-to-consumer brand Quince. Might consumer survey evidence give one brand an edge? It’s in the bag. Cutting Middleman Cuts Costs Coach is a luxury brand owned...
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FTC Issues New Guidance on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issued a final rule banning fake reviews and testimonials, making it easier for violators to be tried in court. Background According to a recent survey by Bright Local, 93% of...
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Manufactured in USA Claim Not Invited to Tea Party
Overview: Manufactured in USA claim “teas” off class of California consumers. How did the court rule in this false advertising case? Tea Battle Brewing Bigelow is a popular tea producer that sells over 50 brands...
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Good Pop, Bad Pop: 100% Real Fruit Claims
Overview: Good Pops sued Jonny Pops, alleging that it falsely and deceptively advertised its popsicles in a way that implied the popsicles have much less sugar and much more fruit than they actually have. How...
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Deep Fakes and False Advertising Consumer Surveys
Overview: As artificial intelligence and machine learning generate deep fakes for marketing and advertising purposes, affected people may turn to lawsuits over false representation and the right of publicity. How might parties–or regulators–use surveys to...
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