Overview: The Federal Trade Commission issues a final rule banning fake reviews and testimonials. How might consumer surveys be used as evidence in a dispute? Final Rule on Fake When shopping in person, we might...
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Multilevel Marketing and Income Disclosures
Overview: Multilevel marketing is targeted by the Federal Trade Commission as influencers fail to disclose real earnings from their enterprise. Could consumer surveys be used to help the people at the bottom of a pyramid...
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FTC Makes Final ‘Click to Cancel’ Rule
Overview: The FTC has finalized its Click to Cancel rule. How will this rule change the way subscription-based businesses market and disclose cancellation policies? And how could consumer surveys be used in disputes? Background on...
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FTC Issues New Guidance on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issued a final rule banning fake reviews and testimonials, making it easier for violators to be tried in court. Background According to a recent survey by Bright Local, 93% of...
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What’s New on the Backs of Packages: NAD Guidance
Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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