Negative Option Features Under Scrutiny by FTC and DOJ helps define consumer complaints on MyLife.com. MyLife.com compiles all your information into a succinct report. MyLife.com offers free background “searches,” but advertises its subscription service by...
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Do Food Labels Cause Consumer Confusion About Expiration Dates?
Have you ever thrown away milk because the “sell by,” “use by,” or “best before” date on the carton expired? Did it smell bad? Taste bad?
When It Comes to “Up To” Claims, Make Sure You Have the Right Substantiation
We’ve all heard ads that make “up to” claims, such as “save up to 50%,” or “lose up to 10% of your body fat.” This post describes what these claims mean and how claim substantiation...
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FAQs About Advertising Substantiation and Substantiation Surveys
Advertising substantiation (also known as claim substantiation) describes a process intended to provide supporting evidence for claims made in advertising, point of sale materials, brochures, packaging, and other types of marketplace communications.
Lessons in Claim Substantiation from the Pom Wonderful Decision
As far as claim substantiation is concerned, I think this case should be filed under, “Can they really say that?” You may have read in the news recently that Pom Wonderful, a marketer of pomegranate...
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