Overview: The Federal Trade Commission has issued new guidance on influencer marketing. When influencer marketing is part of your advertising strategy, be sure that your disclosures are proper. Influencer Marketing Strategy and Advertising Claim Substantiation ...
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Man vs Machine Learning: IP Regulatory Battles Rage On
Overview The intellectual property regulation community has been buzzing about how to deal with artificial intelligence and content produced by generative AI. Where might we see consumer survey research be used? AI and IP...
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FTC Click to Cancel Ruling in Effect
Do you have a resolution to unsubscribe? The Federal Trade Commission provision has heard consumer complaints about the difficulty of unsubscribing from annual plans. Enter the “Click to Cancel” mandate. The Difference of a Click...
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H&M Greenwashing Suit Washed Out by High Court
As fast fashion brands develop new lines of clothing using more sustainable methods or with more allegedly sustainable methods of production, advertising campaigns that appeal to environmentally conscious audiences make claims that need substantiation. Were...
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Almost 700 Companies in FTC Penalty Box for Failing to Substantiate Claims
The FTC issued warnings to nearly 700 companies about allegedly unsubstantiated health-related advertising claims. It’s a reminder that whenever companies make claims about their products—health-related or otherwise—those claims must be substantiated, or the companies risk...
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