Litigation surveys (also known as Lanham Act Surveys) can provide important evidence in intellectual property disputes. Litigation surveys are used to measure important issues such as likelihood of confusion, secondary meaning, brand awareness, false advertising,...
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[Video] Conducting In-Person and Online Interviews in Litigation Surveys
Interviews for litigation surveys are conducted either in-person or online. In this video, Dr. Bruce Isaacson discusses the differences and advantages of both methods, when “Conducting In-Person and Online Interviews in Litigation Surveys.”
[Video] Using Controls to Measure Causality in Litigation Surveys
Causality often becomes a issue in litigation surveys. In this installment of his ongoing video series, Dr. Bruce Isaacson describes how causality is measured by using controls, and the three rules of thumb to keep...
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Apple vs. Samsung: Litigation Surveys as Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
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How to Use Controls in Intellectual Property Surveys
As I’ve described in other posts, intellectual property disputes often center on theories about how trademarks, ads, or other marketplace practices affect the attitudes and behaviors of consumers, customers, or the general public.