Repeat customers spend 67% more than new customers. In growing a business, an effective strategy for driving sustainable growth is through subscription models. It reduces friction in the buying experience by offering your product or...
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MMR Strategy Group, an IMS Legal Strategies company, Leadership Selected for 2026–2027 INTA Committees
MMR Strategy Group, an IMS Legal Strategies Company, is pleased to announce that members of our leadership have been selected to serve on committees of the International Trademark Association (INTA) for the 2026–2027 term. INTA...
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Dr. Kyle Rawn and Dr. Lindsay Roberts Secure Cover of Quirk’s Market Research Review, July/August 2025 Issue
We are excited to announce that Dr. Kyle Rawn and Dr. Lindsay Roberts, Senior Research Managers at IMS Legal Strategies, are the authors of the cover article in the July/August 2025 issue of Quirk’s Marketing...
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Expert Spotlight: Dr. Bruce Isaacson
Fifty years after the founding of MMR Strategy Group, MMR President Dr. Bruce Isaacson feels the company is doing better than it ever has. “The past five or six years in particular have been fantastic...
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Flawed Control Sends Survey Up in Smoke
Overview: MMR Strategy Group survey expert Dr. Justin Anderson testifies in rebuttal to surveys submitted to the Trademark Trial and Appeal Board in a matter related to smoking products. Did a bad control send the...
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