Fifty years after the founding of MMR Strategy Group, MMR President Dr. Bruce Isaacson feels the company is doing better than it ever has. “The past five or six years in particular have been fantastic...
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Flawed Control Sends Survey Up in Smoke
Overview: MMR Strategy Group survey expert Dr. Justin Anderson testifies in rebuttal to surveys submitted to the Trademark Trial and Appeal Board in a matter related to smoking products. Did a bad control send the...
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Expert Spotlight: Dr. Justin Anderson
Q: Early in your career, you served as an officer in the U.S. Air Force. That must have been very different from being a survey expert. A: Actually, there are a lot of parallels. First,...
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Expert Spotlight: Dr. Keith Botner
Dr. Keith Botner welcomes a challenge. “For survey experts, learning about the intricacies of any given matter can be challenging,” says Dr. Botner, a Vice President at MMR Strategy Group. “But I see it as...
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A Brief History of MMR Strategy Group
MMR Strategy Group was founded as Marylander Marketing Research. In the 1970s and 1980s, MMR largely conducted marketing research surveys. These were the days when many surveys were conducted in person or over the telephone,...
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