Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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Up a *Goose* Creek: NAD Recommends Goose Creek Modify or Discontinue Certain Claims
Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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NARB Issues Decision Clarifying Claims in Hairy Situation between Dyson and Shark
Overview: NARB issued a decision arising from a dispute between two vacuum brands, Dyson and Shark Ninja, that offers guidance on how many competitors are needed to test whether you are better than all competitors. ...
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How Consumer Surveys Help Identify the Correct Sensory Claims
Most sensory claims are about perception and preference. Advertisers and marketers typically use data from sensory research to market existing products or develop new product lines, to support claims such as “perfectly seasoned,” “eliminates tough...
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Substantiate THAT! Substantiating Hypothetical Sensory Claims
For decades, the FTC and other regulators have required advertisers to provide substantiation for the claims they make in advertising. The NAD, FTC, and courts consider context and content for all claims. When ads draw...
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