Overview The Zara fashion brand filed a trademark infringement suit against Thiliko for marketing items manufactured by Zara as its own and using Zara marketing materials as its own. How can consumer surveys make or...
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AI and Trademark Infringement
Getty Images filed suit in Delaware federal court, alleging trademark infringement by Stable Diffusion, an artificial intelligence software from Stability AI. Stable Diffusion produces images by processing written descriptions submitted by human users, then recreating...
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Vape Company’s Apportionment Argument Goes Up in Smoke
Summary: Vape Company’s Apportionment Argument Goes Up in Smoke A court in the Central District of California recently issued a decision that likelihood of confusion is not an appropriate measure for determining apportionment in a...
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Using the Squirt Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, including the “Squirt” format, and the “Eveready” format. This article addresses Squirt surveys,
Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.