Overview: HBO’s hit series The White Lotus included a T-shirt with Duke University’s trademarked logo, worn during a highly emotional moment. How might consumer surveys be used to protect trademarks and brands in the face...
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Patterns of Trademark Protections and Consumer Survey Evidence
Overview: Louis Vuitton and Prada created international stirs over a trademark applications for patterns. How might consumer surveys help regulators and brands draw distinctions? Patterns of Protection In 2022, the prominent Italian fashion house Prada...
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Gucci in Sam’s Club? Knock it Off, Says Gucci
Overview: The Gucci luxury brand sues three major retailers for selling counterfeit versions of its products. How might consumer surveys be used in this lawsuit? Gucci Counterfeits and Claims Gucci, an iconic Italian luxury brand,...
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The Supreme Court to Decide Whether “Bad Spaniels” Infringed on Jack Daniels
VIP Products manufactures and sells a squeak toy for dogs called “Bad Spaniels.” Makers of Jack Daniel’s whiskey allege that the toy infringes on its trademarks. Makers of Bad Spaniels assert that the product is...
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