The expertise of MMR’s President, Dr. Bruce Isaacson, was cited favorably in a court ruling issued December 6. The case is Demetriades v. Yelp, Inc., Case No. BC 484055 (Cal. Superior Ct. Dec. 6, 2019),...
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Asking the Right Questions: Optimizing Trademark Litigation Survey Design
In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys.
Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation
This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they are quickly becoming the standard in certain IP cases.