Dr. Keith Botner welcomes a challenge. “For survey experts, learning about the intricacies of any given matter can be challenging,” says Dr. Botner, a Vice President at MMR Strategy Group. “But I see it as...
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MMR Strategy Group News: Consumer Confusion Claim Pits Samsung Against S10 Entertainment
MMR Strategy Group recently testified about confusion in a trademark infringement action arising from the marketing of the Samsung Galaxy S10 smartphone. This blog post explores how reliable survey research and expert testimony can be...
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