Dr. Keith Botner welcomes a challenge. “For survey experts, learning about the intricacies of any given matter can be challenging,” says Dr. Botner, a Vice President at MMR Strategy Group. “But I see it as...
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MMR Strategy Group Adds Lucas Carden
As part of MMR Strategy Group’s recent expansion, we are proud to announce our new Vice President, Dr. Lucas Carden. Dr. Carden has expertise in consumer decision making, habit formation and change, and survey research....
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MMR Strategy Group News: Consumer Confusion Claim Pits Samsung Against S10 Entertainment
MMR Strategy Group recently testified about confusion in a trademark infringement action arising from the marketing of the Samsung Galaxy S10 smartphone. This blog post explores how reliable survey research and expert testimony can be...
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