Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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Revolving Door of Influencer Disclosures and New NAD Recommendations
Overview: NAD recommends that Revolve influencers Georgia Hassarati and Alyssa Nicole Nelson materially disclose their relationships with the clothing seller. When disclosures are in question, surveys are always in style. Influencer Disclosures Disputes Influencer marketing...
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POOPH’s Patented and Safety Claims Supported; NAD Pooh-Poohs Others
Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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A Fungus Amongus: NAD Tells Company to Discontinue Fungal Cure Claims
Overview: NAD determines that claims about Dr. Luke’s antifungal nail product must be stopped. Fungus Amongus Dr. Luke Heathcare produces a topical product for treating and curing nail fungus, Dr. Luke’s Fungal Nail Renewal. Its...
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Disclosures and Claims Must Get Closer, Says NAD
Overview: Will Glad need to dump its claim that its trash bags are “25% more durable,” or just move its disclosure statement? The NAD issues guidance on disclosure proximity on packaging. Durability and Disclosures Glad,...
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