Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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A Fungus Amongus: NAD Tells Company to Discontinue Fungal Cure Claims
Overview: NAD determines that claims about Dr. Luke’s antifungal nail product must be stopped. Fungus Amongus Dr. Luke Heathcare produces a topical product for treating and curing nail fungus, Dr. Luke’s Fungal Nail Renewal. Its...
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Disclosures and Claims Must Get Closer, Says NAD
Overview: Will Glad need to dump its claim that its trash bags are “25% more durable,” or just move its disclosure statement? The NAD issues guidance on disclosure proximity on packaging. Durability and Disclosures Glad,...
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Green Claims and Trash Bags: HoldON, says NAD
Overview: HoldOn, a manufacturer of trash bags, claimed that its bags were biodegradable and greener than other bags. Are these claims garbage? HoldON NAD Challenge Glad Products Company, makers of various lines of garbage bags,...
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What’s New on the Backs of Packages: NAD Guidance
Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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