Overview: A beauty and personal care influencer failed to disclose her financial relationship with the brand whose product she was endorsing–and the brand paid the price. How might consumer surveys help ensure fairness in sponsored...
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Revolving Door of Influencer Disclosures and New NAD Recommendations
Overview: NAD recommends that Revolve influencers Georgia Hassarati and Alyssa Nicole Nelson materially disclose their relationships with the clothing seller. When disclosures are in question, surveys are always in style. Influencer Disclosures Disputes Influencer marketing...
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Big Competition: NAD and NARB Disagree in Plays of the Day Ad
Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played...
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Fruit Snack Throw Down
Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
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Should You Conduct Survey Research Before Filing a Trademark Application?
Overview: Does the existence and approval of a trademark by the USPTO preclude a lawsuit alleging false and deceptive advertising? Should consumer surveys be part of a dispute over the right to use a trademark...
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