Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
Read More
Should You Conduct Survey Research Before Filing a Trademark Application?
Overview: Does the existence and approval of a trademark by the USPTO preclude a lawsuit alleging false and deceptive advertising? Should consumer surveys be part of a dispute over the right to use a trademark...
Read More