Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played...
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Fruit Snack Throw Down
Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
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Should You Conduct Survey Research Before Filing a Trademark Application?
Overview: Does the existence and approval of a trademark by the USPTO preclude a lawsuit alleging false and deceptive advertising? Should consumer surveys be part of a dispute over the right to use a trademark...
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