Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the...
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Discontinue Drier Skin Claims and Endorsements, Says NAD in Diaper Dispute
Overview: NAD puts a damper on claims made by diaper makers about drier skin. How might claim substantiation surveys have lightened the advertising load? Absorbing The Competition: Case Facts Coterie Baby, Inc. makes and sells...
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Skims, Lana Del Rey, and Brittany Mahomes: Influencer Disclosures Tightly Monitored by NAD
Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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Revolving Door of Influencer Disclosures and New NAD Recommendations
Overview: NAD recommends that Revolve influencers Georgia Hassarati and Alyssa Nicole Nelson materially disclose their relationships with the clothing seller. When disclosures are in question, surveys are always in style. Influencer Disclosures Disputes Influencer marketing...
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POOPH’s Patented and Safety Claims Supported; NAD Pooh-Poohs Others
Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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