Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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Emoji Update: NARB Clarifies How to Properly Substantiate Emojis, or Where You Should
Overview: The board of the Better Business Bureau that hears appeals from the NAD, NARB, clarifies guidance for advertisers on emoji use. A Thirst for Advertising Claim Substantiation Coca-Cola reformulated Powerade, a fitness drink including...
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Kitty Litter Competitors Clawing their Way Above Competitors, NAD says Not so Fast with the Comparative Claims
Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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Up a *Goose* Creek: NAD Recommends Goose Creek Modify or Discontinue Certain Claims
Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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The Skinny on Low Carb Claim Substantiation
Overview: NAD OKs some claims but recommends that Ole discontinue other claims relating to carbohydrate counts on its low-carbohydrate tortillas. The Skinny Ole Mexican Foods, Inc, and Gruma Corporation are manufacturers of low- or no-carb...
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